27 03

2023

Design enables fashion creativity to take root

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On November 8, the award ceremony and new product release conference of China's first "Primary Color Cup" Fashion women's Print Design Competition was held in F5 fashion Conference Hall of Keqiao. 50 optimal pattern design works through the dynamic fashion release, the original design and commercial market clever integration, burst out unique creative fashion sparks on the show.

The first "Primary Color Cup" fashion women's Print Design competition takes "Fashion, creativity, protection and sharing" as the theme, takes "primary color" as the direction, and aims at guiding product development to connect with the terminal market application field. After more than 5 months of collection and selection, the competition has produced various awards such as gold, silver and bronze. In order to better promote the works of outstanding contestants in this competition, and to attract the attention of upstream and downstream enterprises, and truly transform the contestants' works into products with commercial value, the organizer will select 50 award-winning flower works, combined with fabric development and clothing customization, in the form of ready-to-wear models to show the great charm of flower design.

At present, the development of Chinese clothing printing industry still has some defects such as lack of creative support, but at the same time, it also has its own huge advantages, namely the complete industrial chain, the integrated innovation of the industrial chain, the gathering of original design talents and the continuous improvement of intellectual property protection. This competition is based on China Textile City, the world's largest textile trading and distribution center. Relying on industrial clusters and market advantages, it integrates original design talents, upstream and downstream industry chains, authoritative experts, trading platforms, first-tier markets and other resources.

In the new era of constantly guiding the traditional textile industry to transform into a culture-led fashion industry, original design is the source power of fashion development and the "booster" of industrial transformation and upgrading. Zhang Weihai, general manager of Shaoxing Primary Color Digital Technology Co., LTD., said, "The attention brought by the competition will further attract excellent design talents and teams to Primary color digital, to the textile capital Keqiao innovation and entrepreneurship, to bring new power for the transformation and upgrading of the company, and inject new energy for the development of Keqiao fashion creative industry.